Boost your service line performance and accomplish goals like increasing brand awareness and patient volume when you dig into your competitors’ websites, service line by service line. One strategy for improved efficiency in patient care while keeping quality high is utilization of a product line matrix. Ask any hospital administrator what their key service lines are and orthopedics is likely to be in the top three. From the smallest community hospitals and critical access hospitals to the largest hospitals with bed-counts in the hundreds and even thousands, Surgical Directions helps hospitals of all sizes develop and deliver optimal surgical and procedural services. Additional resources: “6 Considerations to Guide Service Line Strategy” (Becker’s Hospital Review) Your community – and your bottom line – will thank you. • Jada L. Keith, senior consultant, has assisted hospital and medical group clients with service line strategic planning, fair market valuations, joint venture development, and physician compensation planning. Implement a business/service line analysis framework. Competitive strategy: In addition to this, the hospital aims to be the first patient focused but market driven hospital in Jeddah through our competitive strategies and core values. And if so, where do you start? The hospital needed a service line strategic marketing plan to differentiate itself from fierce competition and to grow its core services. A hospital must insist on clear purpose and a strategy for its service lines. Since the Apollo Hospital … A service line leader must be able to articulate the strategy concisely and clearly, to all professional levels in the organization. Service Line Analyzer provides hospital service line managers and administrators the ability to organize their service line data effectively by consolidating hospital inpatient and outpatient, and physician data to pull out specific insights within their service lines across departments and … This article, the first in a series on service line management, builds upon the concept that service line management in hospitals is similar to brand management in other industries. Apply to Director, Vice President, Vice President of Strategy and more! Figure 1: The Cardiovascular Service Line. Evaluate how your hospital might be falling short, and then follow these new rules for hospital marketing. Here, it became the regional leader in neurosurgical services. MidMichigan Medical Center: A Case Study in Service Line Design and Organization This study addresses the outcome of utilizing a product line strategy consisting of 3 service lines during the past 5 years at the University of Wisconsin Hospital and Clinics (UWHC). Large hospitals and healthcare systems are comprised of many departments that offer, very often, dozens of service lines, such as pelvic health and orthopedics. The hospital offers a range of services varying from internal medicine to neurology, and boasts a dedicated nursing staff and community-recognized excellence in patient care. But is it time for your facility to expand? Presenters: Nancy A. Lyle Interim Associate Hospital Director, Business Development and Strategic Planning Oregon Health & Science University Portland, OR Joseph M. Spallina, FAAMA, FACHE Director Arvina Group, LLC Ann Arbor, MI … August 19, 2014 • Author: Carolee Bennett, Sr. Social Content Manager/Team Leader. The Challenge The Affordable Care Act and industry-wide pressures to cut costs have accelerated the need for hospitals to assess the strength of their service … “You do not really understand something unless you can explain it to your grandmother.” Albert Einstein (1879 - … They are the result of purposeful planning, and these plans must dovetail with the vision, strategic direction, and strengths of the hospital or system. 3 Reasons to Have a Hospital Service Line Marketing Strategy Hospitals across the country are trying to find ways to improve the patient experience, in service lines like bariatrics to maternity. In this article, we give you the tools to answer these questions for yourself. This role serves as the primary contact for all financial matters for Women’s Health and collaborates with other financial areas such as supply chain. They are supported by hospital leadership with infrastructure focused on service line leadership, quality, data/information technology, growth/strategy, finances, and efficient operations. Many hospitals and healthcare groups pull their objectives together into a Balanced Scorecard with a strategy map showing how they link together. Should you invest in hospital expansion? Service Line Management (SLM) has been used by many hospitals in different ways, but many hospitals struggle to realize the potential benefit that SLM offers. 4. Strong and definitive leadership from the very top of the organization is essential for success, since many toes will be stepped upon along the way, and this change must be managed skillfully. In a webinar on March 28, 2012, Asit Gosar, client services executive with Objective Health, and Connie Cibrone, director of client service at with Objective Health and former president and CEO of Allegheny General Hospital, shared how hospitals can best develop a service line strategy to remain competitive. HSG can help your health system build and implement a service line strategy or specific service line improvement plan, which can greatly impact the effectiveness of the overall management infrastructure. Segmentation, targeting, positioning in the Marketing strategy of Apollo Hospital –. Developing a strategy Your orthopedic service line strategy must address how you want to address the challenges and Moving from plan to design! Queensland Health website1 Table 1 details the services currently provided at Redcliffe Hospital. Evaluate each business unit and service line to identify core elements. Service Line Strategy. None! 5 Reasons to Include a Blog in Your Hospital Service Line Marketing Strategy. CV service line strategy! It all starts with a vision!! successful CV Service Line. Step 1 in Service Line Feasibility Analysis: Service Line Definition Develop an operational description of the new service line Identify the target markets – payers, consumers, and referral sources – for the new service line Create a proposed pricing or payment structure for the new service line Hospital expansion is an opportunity to serve community healthcare needs, offer expanded services and improve your hospital’s bottom line. From there, you can go as in-depth as you’d like with campaign planning, even to the procedure-level to determine where hot spots exist in a specific geography. Use a structured process to analyze the core businesses and services. 5. The hospital will capitalize on the added value of sub-specialty centers and their ability to offer better patient services both medical and non medical. Trends: Service Line Development Case Study Analysis Background: Trinity Community Hospital Trinity Hospital is a 150-bed facility located in the southeast United States. ing multidisciplinary service line planning for oncology and other specialties. Table 1: Redcliffe Hospital clinical service lines Critical Care, Women’s and Children’s Service Line Allied Health Services Maternity Antenatal clinic Birthing suites Apollo Hospital uses demographic and psychographic segmentation strategies with variables such as age, gender, income, region, and marital status.. The clinical service plan is structure in accordance with these service lines. service lines in neurosurgery and pain management, while the hospital reduced spending in other areas. Vice President ! So as a hospital, you need to be prepared for the types of medical problems you could run into more frequently and be able to communicate effectively with the patients in question. Through analysis with a tool like the Insights Business Planner, you can define sub-service lines and even procedures that fall under the service line at your hospital. Good healthcare marketing is a marathon, not a sprint.